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B2B Content Marketing

Deeply Digital offers B2B Content Marketing services focused on crafting valuable content to captivate and convert audiences using their proprietary framework.

Service Scope and Methodology

Deeply Digital helps established B2B organisations engage and convert new audiences by developing powerful content marketing campaigns. This process is enhanced with the advanced Artificial Intelligence (AI) features and automation provided in the HubSpot platform.

The core service includes:

  • Strategic campaign development.
  • Creative execution.
  • Promotion and distribution.
  • Campaign management.
  • Performance optimisation.

The methodology involves developing, designing, and executing strategies that achieve specific business outcomes, including:

  • Building brand.
  • Generating leads.
  • Developing new markets and channels.
  • Supporting overall business goals.

Deeply Digital’s team of experienced marketers, writers, designers, developers, and HubSpot experts works alongside the client's marketing team from ideation through to content creation and beyond.

The Content Circles Framework

The Content Circles Framework is Deeply Digital’s methodology for thinking about content, which puts the focus on the Idea rather than the content asset itself (e.g., an eBook or video).


The framework follows these steps:

  1. Idea: The process always starts with the idea. Working with the client's goal in mind, Deeply Digital helps develop an idea that the audience can relate to and buy into, ensuring it is relevant to the market, the audience, and the people the client wants to reach.
  2. Persona: The team helps transform static personas and ideal customer profiles into messaging that is engaging, empathetic, and empowering.
  3. Campaign & Creative: With a strong idea and audience defined, a plan and creative are developed that flow through the entire campaign, taking into consideration every step of the user journey.
  4. Assets: Content assets are only developed after considering the user journey and determining the most viable and engaging format for the audience.
  5. Promotion: In the final stage, Deeply Digital ensures the client has all the campaign assets, messaging, and branding necessary to successfully promote the campaign across all channels.

Integrated Approach and Services

Deeply Digital's integrated approach covers strategy, creative execution, and performance optimisation. Key service activities include:

  • Content strategy, planning, and ideation: Developing engaging campaign ideas and designing the execution strategy.
  • Defining customer journey marketing offers: Outlining key marketing offers and conversion touchpoints, and documenting their effectiveness.
  • Customer journey mapping and design: Defining segments and target personas, drawing up an experimentation test framework, and choosing the most engaging marketing offers.
  • Custom content creation: Creating the most appropriate and effective content for the campaign objective and audience.
  • Performance analytics and reports: Designing dashboards and reports to reflect campaign performance and identify ongoing optimisation opportunities.
  • Strategy sessions and consultations: Discussing strategy and performance to provide actionable data for key campaign decisions.

The company also uses AI to streamline content creation processes.

Engagement Models

Services are typically engaged via retainers, which encompass strategy, creation, operations, and reporting, or as a one-off project:

  • Starter [Retainer]: Ideal for SMEs or VC-backed startups, with limited content and light HubSpot setup.
  • Growth [Retainer]: For growing mid-market organisations, including strategy, content operations, and HubSpot workflows.
  • Scale [Retainer]: For complex organisations with sales teams, including Revenue Operations (RevOps), sales enablement, and Account-Based Marketing (ABM).
  • One-off Project: Suitable for marketing teams looking to run a single content campaign or project.